Duracell
With a legacy dating back to the early 1940s, Duracell has established themselves as an iconic brand, known for long-lasting batteries. At the heart of Duracell’s enduring success, you'll find the beloved Duracell Bunny.
Duracell stands as the world’s leading manufacturer of high-performance alkaline batteries. Our Optimum batteries use a unique formula that helps to improve the performance of your most power-hungry devices. Meanwhile, our Duracell Plus AA and AAA batteries are the perfect choice for everyday electronics.
In addition to our commitment to excellence, Duracell takes the lead in child safety for lithium coin batteries. Our innovation includes a unique bitter taste ring on the cell (such as CR2032 and CR2025) and secure packaging making it difficult to open without scissors.
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¹Delivers extra life in AA-size batteries compared to the Minimum Average Duration of the 2015 IEC Digital Camera test (www.iec.ch).
²OR extra power in certain devices vs. next best Duracell alkaline AA. Results may vary by device or usage pattern. For more info: www.duracell.info.
*Longevity performance compared to the Minimum Average Duration of the 2015 IEC AA Digital Camera test. Results may vary by device or usage pattern (www.iec.ch).